North American Performing Arts Managers and Agents (NAPAMA)

North American Performing Arts Managers and Agents (NAPAMA) is a not-for-profit membership organization.  It's main goal is to guide its professional members to build a strong community of performing arts managers, and agents.  The community it promotes involve managers and agents assisting artist to have interaction with local or international audience. 

This organization also helps its member with ethical guidelines that are the core of the artist and manager/agent relation.  This guidelines will provide the most important foundations, to establish professional relations that can become essential to this profession.

NAPAMA's role is to give its members access to the most important artist and talents in the industry.  By giving our members access to the best artist in the industry, we will foster commitment and determination to provide the best care to the artist.  The guidelines forethical  behavior presented to its members include the following:

1. Manager-Artist Relations

2. Manager-Presenter Relations

3. Manager-Manager Relations

4. Manager-Employee Relations

5. Conventions 

   www.napama.org 

Ideas that Spread Wins

Mass media has made it easy to come across customers, and new marketing territories.  Marketing guru Seth Godin talks in his video through Ted.com, on what is important in todays marketing world.  He focuses on how we should spread our ideas so these can become effectives ways of marketing ourselves.  It is important to take into consideration the factors of product design, being remarkable, and being noticeable.  It’s our effort to apply these factors to help us become unique, and apart from the average and the daily routines. As an entrepreneur, he has founded dozens of companies, most of which failed.  Seth Godin has been described “as the ultimate entrepreneur of the information age” by Business Week columnist Mary Kuntz.  After working as a brand manager for a software company in the 80’s, Godin created the firm Yoyodyne.  Yoyodyne was one of the first internet-based marketing firms that had a main focus on how to reach their customers.  In the late 90’s Yahoo, bought Godin’s company after seeing his remarkable work with his company and his marketing techniques. 

Godin has written various important books in the marketing field, such titles include Purple Cow, Tribes, All Marketers Are Liars, and Permission Marketing.  His writing focuses on the post-industrial revolution, spreading ideas, marketing, quitting, leadership, and most important of all the art of changing everything.  One of my favorite books from Godin is the titled Tribes, its about the most powerful form of marketing, leadership, and how anyone can become a leader, creating movements that matter.

In 2005, Godin founded he website Squidoo.com, a web site where users can share information and links to new ideas and topics that are relevant to them. Squidoo.com has been ranked among the top 125 sites in the US.  IT raises money for charity and pays royalties to its million plus members.  Seth has inspires my ways of approaching life and media.  Even though I am new to the entertainment business, I have learned a lot from his teachings and writings.  There are many other interesting videos from Godin that I can recommend such as, This is broken.  There are many things to learn from him, especially on how to brand “you.”  After all it is you who will make the difference and separate your work, your idea, your product from the common others.

Follow his blog at: http://sethgodin.typepad.com