Cellfish is a leading mobile development company
headquartered in NYC, and has created a top rated concert discovery app on
Facebook for live music fans & artists.
The Facebook platform includes tour page, post information of upcoming
gigs, and geo-targeting to assist fans with tour info updates. The platform also suggests fans with similar artist
thus creating a free advertisement for new artists and possible fan
growth. Most of the revenue comes from
charging promoters a fee I order to access user email data. Cellfish’s mission is to deliver the most
engaging and innovative consumer-entertainment experience by harnessing the
power of mobile devices and social media.
Cellfish acquired Bandsintown in 2011, which was initially started by
Todd Cronin and Phil Sergi.
Bandsintown
is an artist platform that includes over 150,000 artists and still growing
aggressively. Their major competitors
are Live Nation and Ticketmaster. Fans
will get the most up to date information on when their favorite artist will be
in town, and it also helps promoters in promoting upcoming shows in the
area. Forbes mentions that at this moment Cellfish has been
collaborating with The Agency Group, which is currently the third largest
tourist agency in the world. This
collaboration will open new doors for Cellfish and their platform Bandsintown. At this moment Bandsintown is not profitable
and most likely it wont be until next year 2014, when they would finally
balance off some of their initial investments.
Bandsintown is currently working on developing new options for ticket
purchasing and artists information that can be shared on this platform.
Back in 2012 Bandsintown released the results
of a survey that was trying to fit artist fans and their needs. Observing the behavior of online music fans
they where able to survey people between the ages of 16-59, and those that had
been attending concerts recently. The
results of this survey helped to assign music fans into four groups (Super
Fans, Plugged-Indies, Soloists, Dedicated Diehards, and Tag-Alongs), thus
determining that some of these groups are more engaged in social media than
others. This helped the app increase
their targeted marked and how they would push their company to reach those
specific customers. Currently the app
can be enjoyed via Facebook, ITunes Apps, and Google play. Promoters have a very great opportunity to use
Bandsintown data to help them promote the right gig. This has created a huge push marketing program for
promoters and bands, allowing them to deliver customized messages to fans based
on artist interest.
