Bandsintown

Cellfish is a leading mobile development company headquartered in NYC, and has created a top rated concert discovery app on Facebook for live music fans & artists.  The Facebook platform includes tour page, post information of upcoming gigs, and geo-targeting to assist fans with tour info updates.  The platform also suggests fans with similar artist thus creating a free advertisement for new artists and possible fan growth.  Most of the revenue comes from charging promoters a fee I order to access user email data.  Cellfish’s mission is to deliver the most engaging and innovative consumer-entertainment experience by harnessing the power of mobile devices and social media.  Cellfish acquired Bandsintown in 2011, which was initially started by Todd Cronin and Phil Sergi.   

Bandsintown is an artist platform that includes over 150,000 artists and still growing aggressively.  Their major competitors are Live Nation and Ticketmaster.  Fans will get the most up to date information on when their favorite artist will be in town, and it also helps promoters in promoting upcoming shows in the area.  Forbes mentions that at this moment Cellfish has been collaborating with The Agency Group, which is currently the third largest tourist agency in the world.  This collaboration will open new doors for Cellfish and their platform Bandsintown.  At this moment Bandsintown is not profitable and most likely it wont be until next year 2014, when they would finally balance off some of their initial investments.  Bandsintown is currently working on developing new options for ticket purchasing and artists information that can be shared on this platform.  

Back in 2012 Bandsintown released the results of a survey that was trying to fit artist fans and their needs.  Observing the behavior of online music fans they where able to survey people between the ages of 16-59, and those that had been attending concerts recently.  The results of this survey helped to assign music fans into four groups (Super Fans, Plugged-Indies, Soloists, Dedicated Diehards, and Tag-Alongs), thus determining that some of these groups are more engaged in social media than others.  This helped the app increase their targeted marked and how they would push their company to reach those specific customers.  Currently the app can be enjoyed via Facebook, ITunes Apps, and Google play.  Promoters have a very great opportunity to use Bandsintown data to help them promote the right gig.  This has created a huge push marketing program for promoters and bands, allowing them to deliver customized messages to fans based on artist interest.