Mass
media has made it easy to come across customers, and new marketing territories. Marketing guru
Seth Godin talks in his video through Ted.com, on what is important in todays marketing
world. He focuses on how we should
spread our ideas so these can become effectives ways of marketing
ourselves. It is important to take into
consideration the factors of product design, being remarkable, and being
noticeable. It’s our effort to apply these
factors to help us become unique, and apart from the average and the daily
routines. As an entrepreneur, he has founded dozens of companies, most of which failed. Seth Godin has been described “as the ultimate entrepreneur of the information
age” by
Business Week columnist Mary
Kuntz. After working as a brand manager
for a software company in the 80’s, Godin created the firm Yoyodyne. Yoyodyne was one of the first internet-based
marketing firms that had a main focus on how to reach their customers. In the late 90’s
Yahoo, bought Godin’s company after seeing his remarkable work with
his company and his marketing techniques.
Godin
has written various important books in the marketing field, such titles include
Purple Cow, Tribes, All Marketers Are Liars, and Permission Marketing. His writing focuses on the post-industrial
revolution, spreading ideas, marketing, quitting, leadership, and most
important of all the art of changing everything. One of my favorite books from Godin is the
titled Tribes, its about the most powerful form of marketing, leadership, and
how anyone can become a leader, creating movements that matter.
In
2005, Godin founded he website
Squidoo.com,
a web site where users can share information and links to new ideas and topics
that are relevant to them. Squidoo.com has been ranked among the top 125 sites
in the US. IT raises money for charity
and pays royalties to its million plus members.
Seth has inspires my ways of approaching life and media. Even though I am new to the entertainment
business, I have learned a lot from his teachings and writings. There are many other interesting videos from
Godin that I can recommend such as,
This is broken. There are many things to learn from him,
especially on how to brand “you.” After
all it is you who will make the difference and separate your work, your idea,
your product from the common others.
